With 1.2 billion members, Facebook is the biggest accessible network in the world. It’s truly a fertile marketing field for any business to explore and develop. However, when lockdown hit, almost all retailers rushed into Facebook to expand their business. This means you must be unique and different from others so customers will have a better impression of you, to help boost sales.
In order to succeed, you must not only learn how to sell better on Facebook, but you also need to deeply understand the Facebook network and find the proper ways to market your business in the new eCommerce age.
Let’s take a closer look at some marketing tips that you can easily apply to your Facebook page to boost your sales on your Nimbl Store.
01 | Build good content
Content is King as it’s always something that brings prospective customers to your Facebook page at the beginning. Do you follow a page whose posts impressed you at the first sight? The more content you have the better. But the most important part is engagement in the content. Likes, shares, and comments are Facebook’s main tools for deciding how far your page will reach. Only good engageable and relevant content will help you reach a wider audience.
Do you like a page that provides you useful information or a spam-my page with info that you don’t care about? The answer is obvious and Facebook can measure this with the above-mentioned metrics. If you are a Facebook newbie, you need to first focus on your page’s content.
But how to create good content which not only impresses your customers but also can promote your products and services? Easy, just mix it up!
Engage with your audience via photos of not just your products, but of what excites or inspires you as a buyer. For example, videos can showcase how-to-makeup instructions for cosmetic stores.
Don’t have a video? Share your personal insights! Make your status updates relevant with news or innovative uses of your products. And don’t forget to include links to your Nimbl Store!
02 | Run promotion campaigns
Who doesn’t want to receive free things? People are usually attracted to the chance of winning something in a contest or getting free things, that’s why offering free items through giveaways will grow your Facebook page in a number of likes and your social reach in general.
Your job is to think of an effective promotional campaign which can attract your customers as much as possible. Which prizes will make your customers want to follow you?
Which method of attracting likes is the easiest for visitors to engage with, as well as drive more new fans to your Facebook page? There is no one size fits all answer here, try different strategies and see how it works. This will help you hone in on the perfect fit for you!
03 | Selling without selling
None of your visitors wants to hear about your products all of the time. Therefore, what you really should be talking about (besides your product and its benefits), is content your visitors will engage with. Helpful articles, behind-the-scenes videos, and relevant customer testimonials are just some ideas you can play around with. Sharing a personal experience from your clients on your Facebook page builds a social currency that will help your page, and your sales to skyrocket.
You can also try to create a poll or competition, or even start a discussion around interesting questions and relevant debate topics. This will help your business become more authoritative and trustworthy for Facebook and for your subscribers.
Find the stories your customers are interested in and communicate more with them about these topics frequently. Wondering how this will help your Nimbl Store? The answer is simple. It will help build a strong relationship between you and your followers, as you always show your care, and share the same thoughts with them. Eventually, trust will be built, you will be the one they find whenever there is a need for your products or services.
04 | Paid Promotions
This is the obvious part of growing your Facebook reach quickly. Although it comes at a cost, it is worthwhile exploring the possibilities. We will cover this in a separate article in the future.
05 | Bits and Bobs
Want more? Here is some last titbits to help you:
- Maintain personal connection with specific potential customers.
- Deal with negativity openly and clearly and professionally.
- Always respond to comments quickly.
- If you make a mistake (which you probably will), sincerely apologize and make concessions on how to avoid it in the future.
- Connect other social networks for a more rounded engagement. Facebook and YouTube together can be powerful tools.
With the above strategies, you can successfully build your Facebook marketing plan. We would love to hear what strategies are helping you build your online empire. Share your story with us, together we will make the social commerce community more connected.
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